Helpful Hints: Tips for a Great Guild
Newsletter – PART I: Graphic Design
Many guilds are made up of members who live far from
each other, and for some, the newsletter can be the only link for members
who are unable to make meetings because of distance or busy lifestyles.
This month, MB begins a short series on creating an enjoyable &
informative newsletter. (The same tips apply for event programs and flyers
as well.) Please feel free to share these tips with your newsletter
editor.
- Optimize readability by listing highlights of the
issue on the cover, preferably in bullet form.
- Keep typestyles simple, limiting them to two or three
fonts per page to avoid visual clutter. Don’t use fancy fonts for
blocks of copy – instead, save these for eye-catching headlines,
then use plain, more legible fonts for the bulk of the copy.
- Maintain enough “white space” between several
small news items on a single page.
- Break up long blocks of copy with a photo or relevant
clip art, even a thick or thin rule line.
- Include a caption with every photo. A photographer
credit is always appreciated too, where possible.
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